Snapchat's young audience + Spotlight fund = opportunity.
Spotlight Strategy
Spotlight is Snapchat's TikTok competitor — short videos with revenue sharing. Post 3-5 daily: funny, satisfying, or surprising clips. Trends move fast here.
Story Growth
- Post 5-10 stories daily: day-in-life, behind-scenes
- Public profile: switch to creator profile for subscribers
- Cross-promote: Snapcode on all your other profiles
- Engage: reply to messages, build 1-on-1 loyalty
Monetization
Spotlight rewards, creator marketplace deals, and driving traffic to your other monetized platforms.