Discord servers are the deepest communities online. Here's how to build one.
Setup That Converts
- Clear name + icon: branded, memorable
- Welcome channel: rules + what members get
- Structured channels: #announcements, #general, #help, #wins, #off-topic
- Roles: reward active members with visible roles
Launch Strategy
Seed with 50-100 founding members from your other platforms. Host a launch event (giveaway, AMA). Founding energy determines everything — dead launches rarely recover.
Keep It Alive
- Daily discussion prompts
- Weekly events (game nights, AMAs, challenges)
- Engagement bots (MEE6 levels, giveaway bots)
- Spotlight active members publicly