Facebook virality = shares. Here's what gets shared.
What Goes Viral on Facebook
- Relatable memes: "tag someone who..." — the share engine
- Emotional stories: heartwarming, inspiring, surprising
- Useful lists: tips people save AND share
- Videos under 60s: satisfying, funny, shocking endings
- Local content: city-specific posts spread fast in communities
The Share Psychology
People share to: look good, help friends, express identity, or spark conversation. Ask: "would someone share this to impress their friends?" If no, rework it.
Engineering Virality
- Post in 5-10 relevant groups (where allowed)
- Seed initial engagement — ask friends to share genuinely good content
- Post when your audience is most active
- Follow up viral hits within 24h with related content