Great video + weak title = no views. Here's the title system.
Title Formulas That Work
- Number + promise: "7 Tools That Save Me 10 Hours a Week"
- Curiosity gap: "Why Nobody Talks About This..."
- How-to + benefit: "How to Edit Videos Like a Pro (Free)"
- Vs: "iPhone vs Samsung: Honest 2026 Comparison"
- Mistake framing: "Stop Doing This on Instagram"
- Timeline: "I Posted Daily for 100 Days — Here's What Happened"
Rules
- Under 60 characters (or it truncates)
- Keyword near the front for SEO
- Title + thumbnail = ONE message, not repeated
- No clickbait that the video doesn't deliver (kills retention)
- Test: would YOU click this among 10 competitors?