Collab posts appear on BOTH accounts' profiles and go to BOTH audiences. It's the closest thing to free viral growth.
How to Create a Collab Post
- Create your post or Reel normally
- On the share screen, tap "Tag People" → "Invite Collaborator"
- Search and invite the account — they must accept
- Once accepted, the post shows on both profiles with shared likes/comments
Finding Collab Partners
Target accounts with similar follower counts (within 2x of yours). DM 10-20 accounts with a clear proposal: what the collab is, what's in it for them. Micro-creators (1K-50K) say yes most often.
Collab Ideas That Work
- Joint tutorials or challenges
- "Versus" style content (two approaches)
- Giveaway collabs (shared prize, shared audience)
- Interview swaps