TikTok's algorithm is a meritocracy — here's how to win it.
How the FYP Algorithm Works
Every video gets tested on ~200-500 people. TikTok scores: completion rate (most important), rewatches, likes, comments, shares, follows. Score well → pushed to a bigger batch. This repeats in waves — that's why videos can blow up days later.
What Kills Views
- Weak first 2 seconds (swipe-away)
- Watermarks from other apps
- Low video quality / bad lighting
- Reposted/duplicate content
- "Please follow me" begging with no value
What Boosts Views
- Loopable videos — seamless loops inflate watch time
- Pattern interrupts — cuts, zooms, text changes every 2-3 seconds
- Trending sounds + hashtags
- Controversy/curiosity — open loops ("wait for it")
- Posting 1-3x daily — more shots on goal