Posting great content at the wrong time is like shouting in an empty room. Here's when to post for maximum reach.
Best Times — Pakistan (PKT)
- Weekdays: 12:00-2:00 PM (lunch break) and 7:00-10:00 PM (evening scroll)
- Friday: 2:00-4:00 PM performs well
- Sunday: 6:00-9:00 PM (weekend wind-down)
- Avoid: 2:00-6:00 AM — everyone's asleep
Best Times — Global (EST)
- Best days: Tuesday, Wednesday, Friday
- Best hours: 9-11 AM and 7-9 PM EST
- Worst day: Sunday morning
How to Find YOUR Best Time
Go to Profile → Professional Dashboard → Insights → Total Followers → scroll to "Most Active Times". This shows when YOUR specific audience is online — more accurate than any general guide. Test posting 30 minutes before peak activity.
Consistency Beats Timing
Posting at the perfect time once a month loses to posting at a decent time 5x a week. Use Meta Business Suite to schedule posts in advance for free.